When it comes to nutritional health, does the average consumer think about soil nutrient testing? Here at Merge Impact, we’re predicting that if they aren’t yet, they soon will be. According to Mintel’s 2023 Food + Drink Report, nutrient density is one of the year’s most important consumer trends, and we believe that trend is here to stay. Why? Building sustainable nutrition and global food security for our future is imperative, and soil nutrient testing is a crucial step in that process.
Why Supply Chain Transparency is Important to Agriculture
That’s why we’re investing in soil and crop nutrient testing with MINT (Merge Impact Nutrient Traceability). MINT provides soil health and crop nutrient density testing using a transparency tool powered by blockchain technology. We’re proud to announce that Merge Impact is the first and only blockchain-powered agricultural measurement and data solution to connect brands to fully verified regenerative and organic supply chains. At the same time, we’re providing regenerative and organic farmers with comprehensive field-level measurement and ecosystem services.
The new MINT tool connects food brands to regenerative and organic farming partners with verified connections between soil measurements and human nutrition outcomes. Farmers can optimize the value of their regeneratively grown crops through field-level nutrition measurement, streamlining their claims verification, and radically increasing supply chain transparency.
With nearly 99 percent of the world’s daily calorie intake traced back to agricultural soil and one-third of the world’s soil resources already degraded, industries will be tasked with protecting the nutrition of our soil and our food for future generations through soil and crop nutrient testing. We’re excited and humbled to be a part of this vital work.
But don’t take our word for it: hear what one of our partners says. Simpls is a meal delivery service dedicated to making it easy to eat delicious, wholesome, and sustainable foods, with a trusted, verifiable, and fully transparent source of nutrient density data for ingredients sourced from regenerative and organic farmers. Thanks to MINT, food brands like Simpls can quickly and easily verify this data. At the same time, MINT provides farmers an easy and efficient way to optimize their yield while minimizing environmental impact and advancing a healthier food supply chain for the planet and our communities. From field to dinner plate, MINT’s soil and crop nutrient testing blockchain technology makes determining nutrition levels simple and cost-efficient.
“Merge Impact is enabling us to bring maximum transparency to our customers about the health, climate, and ecosystem impact they make with every bite of our food,” said Ryan Rosenthal, co-CEO of Simpls. “Most importantly, we can quantify the incredible efforts of our innovative growers and give them the credit they deserve for their work. It’s a beautiful collaboration with our growers, customers, and Merge Impact to create a regenerative future.”
Studies show that regenerative and organic agriculture practices result in healthier soil and increased diversity of microorganisms, phytochemicals, and nutrients such as magnesium, calcium, potassium, zinc, and vitamins including B1, B12, C, E, while lowering elements that are detrimental to consumer health. Through soil sampling and grain testing, the MINT platform will verify a variety of key nutrients, including antioxidants, polyphenols, protein, calcium, iron, potassium, magnesium, sulfur, and zinc.
“Healthier crops grown in healthy soil lead to more nutrient-dense and flavorful food for consumers,” said Beth Robertson-Martin, co-founder and vice president of partnership development at Merge Impact. “We’re excited to provide food brands with an easy, trustworthy way to ensure maximum nutritional value, from farm to fork.”
Intrigued? We invite you to learn more about MINT and Merge Impact’s blockchain-powered agriculture data and measurement services at www.mergeimpact.com.