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MINT (Merge Impact Nutrient Traceability) Launches to Provide Brands Real-Time, Fully-Verifiable Nutrient Density Data

Merge Impact addresses rising consumer demand for nutrient-dense foods and greater transparency with new blockchain-powered nutrient density tracking platform.

Morrison, IL — Merge Impact today announced MINT (Merge Impact Nutrient Traceability), a  nutrient density data tracking and transparency tool powered by blockchain technology. Merge  Impact is the first and only blockchain-powered agricultural measurement and data solution to  connect brands to fully verified regenerative and organic supply chains while providing  regenerative and organic farmers with comprehensive field-level measurement and ecosystem  services. With the click of a button, the new MINT tool connects food brands to regenerative  and organic farming partners with verified nutrient soil data. Additionally, farmers can maximize  the value of their regeneratively grown crops through field-level nutrition measurement,  streamlining their claims verification and radically increasing supply chain transparency.  

According to Mintel’s 2023 Food + Drink Report, nutrient density is one of the year’s most  important consumer trends. With nearly 99 percent of the world’s daily calorie intake traced  back to agricultural soil and one-third of the world’s soil resources already degraded*, industries  will be tasked with protecting the nutrition of our soil for future generations. Agricultural  transformation through regenerative and organic approaches will be crucial to building sustainable nutrition and global food security for our future.  

“As more food companies set ambitious sustainability goals, they are looking for technological  advancements to streamline and ensure supply chain data credibility and transparency from their  farming partners,” explained Ben Adolph, Merge Impact founder and CEO. “The Merge Impact MINT nutrient density platform is a comprehensive standard delivering transparent connections  between nutritional qualities of food and the systems they were produced under. Using the  MINT blockchain, Merge connects the nutritional value with climate impact in a transparent,  defensible package.”  

MINT provides food brands like Simpls , a meal delivery service dedicated to making it easy to  eat delicious, wholesome, and sustainable foods, with a trusted, verifiable, and fully transparent 

source of nutrient density data for ingredients sourced from regenerative and organic farmers.  The MINT platform also provides farmers with an easy and efficient way to optimize their yield  while minimizing environmental impact and advancing a healthier food supply chain for the  planet and our communities. To develop the metrics for MINT, Merge Impact collaborated with  Danielle Kushner, a soil, agriculture, and human health consultant with Deep Soil. Kushner’s  mission for the last decade has been to optimize soil organic matter and the micro-biological  productivity of soil in order to grow more nutrient-dense food for human and animal health while  mitigating climate change. In her collaboration with Merge Impact, Kushner provided informed  science-based metric recommendations for the new MINT protocol. 

“Healthier crops grown in healthy soil lead to more nutrient-dense and flavorful food for  consumers,” said Beth Robertson-Martin, co-founder and vice president of partnership  development at Merge Impact. “We’re excited to provide food brands with an easy, trustworthy  way to ensure maximum nutritional value, from farm to fork.” 

Studies show that regenerative and organic agriculture practices result in healthier soil and  increased diversity of microorganisms, phytochemicals, and nutrients such as magnesium,  calcium, potassium, zinc, and vitamins including B1, B12, C, E, while lowering elements that are  detrimental to consumer health.* Through soil sampling and grain testing, the MINT platform will  verify a variety of key nutrients, including antioxidants, polyphenols, protein, calcium, iron,  potassium, magnesium, sulfur and zinc.  

“Merge Impact is enabling us to bring maximum transparency to our customers about the health,  climate and ecosystem impact they make with every bite of our food,” said Ryan Rosenthal, co CEO of Simpls. “Most importantly, we can quantify the incredible efforts of our innovative  growers and give them the credit they deserve for their work. It’s a beautiful collaboration with  our growers, customers, and Merge Impact to create a regenerative future.” 

Brands and farmers interested in learning more about MINT and Merge Impact’s blockchain powered agriculture data and measurement services can go to www.mergeimpact.com

About Merge Impact 

Merge Impact is the first and only blockchain-powered agricultural measurement and data  solution to connect brands to fully verified regenerative supply chains while providing  regenerative and organic farmers with comprehensive field-level measurement and ecosystem  services. The result is a radically transparent food economy that ensures all stakeholders —  Earth, farmers, consumers, and brands — benefit from verified regenerative practices. With its  partners, Merge Impact measures the environmental impact of crop production by monitoring  almost any data point on the farm — from water to carbon to biodiversity and more. Merge  Impact is an essential brand partner that connects brands with the verified data they need to  reach their climate goals. Founded on the farm, Merge Impact enables and empowers farmers to  measure and monetize the impacts of regenerative farming practices, with the click of a button.  www.mergeimpact.com 

*Sources: Food Business: What Consumers Want in 2023, NPR: Study aligns regenerative farming with  human health benefits, Study: Regenerative farming boosts soil health, yielding more nutritious cropsStatus of world soil resources, and How regenerative agriculture can enable sustainable nutrition

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